Project VersAilles, Part 001. The Whole World Is Crashing; Preface

I was thinking for quite a while on how to even start with this Project, since my obligations did not give me much time to dedicate to such an important thing… Excuses. Let’s collectively agree to stop ChatGPT and LinkeIn introductions.

I do not consider posting everywhere everything you ever do as luxury. At least not anymore. That’s the truth. Long story short, privacy is the new luxury. Maybe before it was a great way to show the world who you are, but in the next period of time and fashion, luxury is privacy. Complete privacy was always prestige, but during this text, I am referring to social media and commercial privacy of an individual and entities of capitalism. I think that next chapter in our collective time brings us luxury of privacy. This luxury of privacy is respecting the Law of Contrast (explained in detail in future articles), following Social Changes and Challenges (terminology explanations coming up in the next articles).

The questions are: Why do we have to know? Why are we interested? What are we exactly looking for? We should all ask ourselves while doom scrolling. We will not see anything new actually. Just recycled content and stories that usually have no meaning.

Is it truly necessary to know that there is a girl that just recently slept with 1000 men in 24 hours and her next goal is 2000 men? Yes, this information is available commercially on all social media platforms presented as ‘news’ because she has media space. We are giving her media space. If you even wanna dig deeper, she has the video of this ‘extraordinary human experience’ on her private paid adult-content-only page. I just read she earns more than USD 2 million a month. Well, why is this even important? Yes, sex was always the most important part of capitalistic ideologies. It sells, it buys and it attracts. But without observing the bigger picture, it seems harmless. Just horny men lining up for hours to dig deeper into a body of an already objectified human body in female form for a public eye to see, while this same public eye actually brings money to the person objectified. Do you see the full circle where capitalistic ideologies came to the point where objectified object is no longer an object, but an ideal subject of capitalism? Yes. It still sounds harmless, but is far more dangerous than we think. Object of capitalism is no longer an object, but due to the change of privacy philosophy, it became a player itself as a full on player of capitalism. This was explained with an example of a woman, but my goal was not to objectify women more than this woman did herself. This rule applies to all humans, no matter the sex or gender. We as humans were presented capitalistic ideology of mystery of sexuality, while pleasure was a reward. But due to gradual changes in privacy, capitalism can no longer sell sex, since now sex is not a mystery. Pleasure is no longer a reward, but everyday experience of mobile phone dopamine. Not only sex, but capitalism can no longer sell leather, because leather is no longer a mystery. Capitalism can no longer sell, because selling is no longer a mystery. Buying is no longer pleasure, but a click. Capitalism can no longer sell ideology, since lies are public. Everything became a world of availability. The whole world is crashing.

Now by understanding the current state of the world, my privacy is luxury. Your privacy is luxury. No one needs to know if I traveled the world, if I started a job, if I designed something you see all over the media, if I got marrried or if I changed someone’s life. This is the brand of the future. This is the brand of today. I am not publishing my life, not because I think things in my life are not worth it, but because I don’t want to. Now I came to the moment where I want to share a small piece of understanding the world in a project I called Versailles I started in London at CSM last year.

State of privacy is where every brand will go next. This privacy I am talking about is an interpretation, not a set of rules. Please let’s not confuse privacy with transparency, they are connected, but transparency will always remain important and necessarily available. When talking about individual privacy, we are talking about surveillance and choice of public exposure. When talking about brand privacy, we are talking about concrete relatable philosophy. This was always kind of there, but actually never there. If you observe brands that are considered ‘luxury’ in today’s world, what exactly is luxurious there? Luxury is purely materialistic. Don’t even try to say that in 2025 these brands are selling lifestyle. They were back in the day when this lifestyle was private, mysterious and desirable. Now it is no longer desirable, since it is based on a lie and people know that now. Going back to object being able to become easily a subject in the current state of the world, materialistic luxury no longer means anything. That’s why brands are suffering. The reasons are so deep and so much connected to the Social Changes and Challenges, that no data and no full meeting room of suited people can solve in ways that were possible before. What actually is needed are people that understand how time-fashion and social changes-challenges relations function in real time, or commercially said - people connected to the Zeitgeist. That’s me. We do exist, but current state of the capitalistic world does not recognise this, since it still did not accept collective progress. It will have to, since the crash of the society as we know it is already here.

Wait, don’t you think I didn’t touch on such an important topic when discussing availability, privacy and capitalism? Artificial Intelligence. While I am typing this, I am asking myself how many people think anything written here is generated by AI. That’s embarrassing for the world. That is offensive to us intelligent, smart, educated people with standards. No AI could ever replace true human philosophy and understanding of the world, so I proudly declare that my understanding of the world has nothing to do with AI and that I will keep my style of writing and presenting ideas my way, since it is and always will be more than any copy-paste from AI chat. I never ever consult AI for ideas. This sounds funny now, but wait 3-5 years. This will be rarity. We are giving birth to generations of people who are no capable of thinking by themselves and generation of people that can not generate ideas in their minds. As I said, the crash of society. Firstly, human nature, and then capitalism are based on ideas. If ideas are available as recycled generated content by AI, progress does not exist. I am not against AI completely. AI is a tool and can be used as a tool, but the world as it is now uses AI as an initial and final product. It’s a trap.

To conclude,

1. Changes in privacy and availability (the loss of mystery and AI)

2. Object of capitalism becoming a subject of capitalism (lifestyle is a lie)

3. Artificial Intelligence and Tech in general

are just a small portion of Social Changes and Social Challenges that are bringing us revolution.

We are currently in a state of revolution. It is not just AI against humans, it is the unknown against everything we ever knew as humans. This deeply reminds me of a small revolution in the 90s that culminated in the world of Dress No 13 by Alexander McQueen and evergreen The Matrix. But this is another topic.

Project VersAilles continues in my next publications. This was just a preface.

Thank you.